news
TOTAL SPORTS ONLINE AND RFU TEAM UP
10:00 30/08/2007
Fast Web Media, the wholly owned UK subsidiary of Total Sports Online ASA specialising in Online Marketing (including SEO), Social Media and Website Development, have been appointed by the Rugby Football Union to design and create a micro site for England supporters ahead of the 2007 Rugby World Cup.
The Website - www.rfu.com/2007 - launches this week and is packed full of features to keep even the most ardent England Rugby fan happy. The site is launching in advance of the team heading off to France to ensure England fans have access to all the latest news and will feature exclusive content such as daily video footage from inside the England camp, behind the scenes photos, and a daily England Rugby podcast. Rob Andrew will also be sharing his thoughts on the teams' progress in his exclusive column.
"The last Rugby World Cup really captured the nation's hearts and we hope the team will be able to reproduce some of that magic in France', said Rob Andrew, the RFU's Elite Rugby Director. We hope that our dedicated England Supporters' website will help England fans follow the team's progress and gain an insight into what it's like to compete in a World Cup."
Michael Flynn, CEO of Fast Web Media, said: "We are delighted the RFU has appointed Fast Web Media to create the England Supporters Website. Fast Web Media has been producing specialist sports sites for over 12 years and we are able to use our expertise combined with the latest digital solutions to create a site that will appeal to everyone - from those just wanting match updates to those wanting to write their own blogs - the site will feature as much interactivity with fans as possible, it's the fans that can make a World Cup truly memorable and online can be the best place to show their support."
Kate Saunders, Digital Media Manager, RFU said: "We are excited to launch this specially commissioned micro site. We chose Fast Web Media to create the micro site based on their well-known ability to create and design appealing sports sites. As one of the biggest sporting events in the world we wanted to make sure England supporters have the opportunity to take part and keep up to date with every free kick, drop kick and try - together with exclusive content so they won't miss any of the action!."
The site, www.rfu.com/2007, will give fans instant access to England team announcements and squad news, competitions to win exclusive England Rugby prizes, daily podcasts, fan blogs, a Brian Ashton Q & A, regular player interviews and player diaries, information for fans travelling to France and a Junior Supporters' Club, including content specifically for young fans and links to buy online through The Rugby Store.