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4THEGAME.COM AND LADBROKES TEAM UP FOR EXCLUSIVE WORLD CUP BETTING

10:00 20/06/2006

4thegame, one of the world's largest sports websites on the World Wide Web, has signed a deal with Ladbrokes.com, part of Ladbrokes Ltd the world's largest bookmaker, to be 4thegame's exclusive world cup betting partner.

The deal, brokered by 4thegame's agency Aura, the specialist digital sports agency, includes scrolling live odds boxes, banner ads and solus email mailings to 4thegame's members.

There will also be additional content in the form of advertorials and a live odds feature to give 4thegame users a comprehensive guide to World Cup betting.

Michael Flynn, CEO of Fast Web Media said: "It's great to have Ladbrokes back on 4thegame again, with 4thegame's loyal fan base and Ladbrokes' trusted brand it's a perfect partnership. 4thegame has built up an important football community and they have come to count on 4thegame to bring them the best deals and we have found that in Ladbrokes. With the added features including the live odds section fans won't miss out on anything during this year's World Cup."

4thegame recently launched its World Cup site, http://wc.4thegame.com, including the World Cup Toolbar which enables fans to personalise their web browser with World Cup news and features, which will keep the tournament just a click away at all times.

With 4thegame providing all the news, facts and stats from Germany and Ladbrokes providing all the latest odds 4thegame is the place to be.