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FAST WEB MEDIA LAUNCHES FIRST TV ADVERTISING CAMPAIGN
8:00 21/03/2006
FWM to run a series of 10 second spot adverts on EuroNews
Fast Web Media, the Manchester-based website publishing and marketing services company, is about to embark on a TV advertising campaign that will broadcast globally on the international News channel EuroNews.
The campaign scheduled to break on the 22nd March will air in multiple countries and be broadcast via terrestrial, cable and satellite, digital, mobile TV, and in-flight platforms.
The spots are aired from Wednesday 22nd March through to 11th April 2006 during multiple day parts including peak morning and evening times:
EuroNews 0700 - 0900 hrs 22.03.06
EuroNews 0900 - 1200 hrs 22.03.06
EuroNews 1500 - 1700 hrs 22.03.06
EuroNews 1700 - 1900 hrs 22.03.06
EuroNews 1900 - 2200 hrs 22.03.06
The commercial produced by WPP's Metro Broadcast builds awareness of FWM's expertise in design, build, management, and web optimisation. The campaign is to air just days after FWM scooped the Revolution award for Best Use of Search.
Posing the question "Do search engines love your website?" the commercial draws attention to the fact that 75% of websites are found via search engines. A statistic which CEO Michael Flynn hopes will draw significant interest from web site owners looking to benefit from Fast Web Media's search engine optimisation service.
The spot ends with the calling viewers to action via the URL: fastwebmedia.com with the tagline "Fast Web Media, building search engine friendly websites since 1995".
Michael Flynn, CEO of Fast Web Media said: "Our TV ad campaign has been given added impetus as Fast Web Media picked up an award for Best Use of Search at the Revolution Awards on Friday night. The award illustrates our total commitment and belief in search as the online marketing strategy for the future. Advertising on EuroNews will give FWM a broad reach across Europe and their audience is the ideal target market for our B2B digital services."
Justin Davison, International Sales Director EuroNews: "We've targeted FWM's campaign using robust audience data and placed spots in cherry picked break positions in a relevant programming context. This combination of accountability and quality programming will bring Fast Web Media's services to the attention of a high level of viewers involved in web activities. With such a clear proposition and call to action, we anticipate that this campaign will draw significant interest and ROI."