news

FAST WEB MEDIA LAUNCH MICROSITE IN ASSOCIATION WITH EURONEWS

10:00 21/02/2006

FWM launch microsite as part of on-air deal with EuroNews

Fast Web Media, the Manchester-based website publishing and marketing services company, have in association with EuroNews launched a microsite as part of an on-air campaign booked with EuroNews.

A major mobile phone manufacturer has featured in an advertising campaign with EuroNews, which includes sponsorship of a series of bespoke programmes following the fashion weeks of Paris, Milan, London and New York during February and March 2006.

Fast Web Media are the online partner for this campaign and have created a specially built microsite to engage EuroNews viewers on line complementing the on-air sponsorship.

www.euronewsfashion.com is packed with features such as video on demand programmes, including interviews with major designers and catwalk highlights, plus the latest fashion news in reports compiled by EuroNews journalists, and a competition to win fashion related prizes.

Michael Flynn, CEO of Fast Web Media said: "We have developed an interactive website, with an objective to interact with users and give them a valuable experience online. Users can take part in a fun competition and watch the specially created fashion programmes from EuroNews. Our team has ten years experience working within the online industry and, as EuroNews website development partner, we aim to deliver well built sites that are engaging and represent the needs of each of EuroNews's advertising clients."

Justin Davison, International Sales Director of EuroNews UK said: "With our partner's FWM, EuroNews have added significant value to the 'Fashion' experience for viewers developing an engaging off-air platform which viewers will be driven to through on-air promotion. Having the online element serves to extend the brand experience beyond what is possible via traditional TV sponsorship alone"