news
FAST WEB MEDIA AND MOBIOUS ANNOUNCE PARTNERSHIP WITH CARLING
8:00 28/11/2005
Fast Web Media, the Manchester-based website publishing and marketing services company that specialises in football, and Mobious, the Newcastle & Manchester based marketing agency, has concluded a deal with Coors Brewers for online services.
Fast Web Media will oversee the hosting, building and management of three of their web sites, carling.com, carlinglive.com and carlinglovefootball.com. Mobious have been appointed to act as creative guardians to the new carling website and their role is to maintain the highest standards of online creative and design within the website and to constantly deliver fresh, innovative and relevant content.
Michael Flynn, CEO of Fast Web Media said: "It's great news to learn that Coors Brewers have chosen Fast Web Media to become their web site management partner. Our team has ten years experience working within the online industry and, working together with Mobious, we aim to deliver well built sites that are fun, exciting and represent the personality of the Carling brand."
Iain Gibbons, Joint Managing Director of Mobious said: "Having previously worked with Coors Brewers we are in a position to ensure www.carling.com is one of the most enjoyable and visited sites on the internet and to ensure the user visit is one that leaves a lasting impression. We are working closely with Fast Web Media to deliver this."
Both agencies are existing suppliers to Coors Brewers and this expansion of their roles is testament to the high levels of service they have provided across 2005. Plans for 2006 indicate an expansion of digital activity along side a supporting direct to consumer communication programme. Activity plans include the launch of new brand and product information scheduled for later this year as well as redesigns of both the music and football newsletters.
Nicola Young, Head of Relationship Marketing at Coors Brewers said, "We are looking forward to working with Fast Web Media and Mobious who have both proved their value over the past 12 months. When you have great suppliers it doesn't make sense to constantly put the business out to pitch so when I decided that a new digital agency was needed to help us deliver our plans for 2006 the first stage was to review our existing supplier base. Fast Web Media have proven themselves to be technical experts having already grown the Carling programme through search engine marketing and recruitment campaigns so with them managing our websites and Mobious developing the creative content we are expecting to significantly grow the online programme over the next 12-18 months. With the support of the total team we now have plans for the next 12 months which really excite us."