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THE FOOTBALL LEAGUE APPOINT FWM PR TO UNDERTAKE BRAND BUILDING CAMPAIGN FOR THE CHAMPIONSHIP

9:00 31/01/2005

fwm pr, the Manchester based public relations consultancy that specialises in football, a division of Fast Web Media, the UK based operating company, wholly owned by Total Sports Online ASA, has been appointed by The Football League to undertake a brand building campaign for its flagship league competition - The Championship.

Established in 2001, fwm pr works with a variety of clients within the football sector such as: all:sports, Joma, Manchester United Interactive and UEFA New Media.

fwm pr's proven experience in football public relations was a key factor in The Football League's appointment decision.

Stewart Regan, Director - The Football League Championship said: "We were impressed by fwm's knowledge of the football sector and also with the enthusiasm with which they approached the brief. We believe their ideas will lead to a campaign which will more than fulfil the objectives we set of developing The Championship brand."

Mike Flynn, fwm pr's CEO said: "The Championship has a great story to tell and we're delighted to be the agency appointed to go out and tell it. All the people in our agency are football fans and there was no shortage of volunteers to work on this account."

Mike is a former Director of Sponsorship at Bass Brewers where he was responsible for Carling's sponsorship of The F.A. Premier League. Senior Account Director, Rob Salmon, leads the fwm pr team. Prior to joining fwm pr, Rob was Sponsorship Manager at Bass Brewers.