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JOMA UK SIGN FAST WEB MEDIA FOR UK PR CAMPAIGN

16:00 19/04/2004

Fast Web Media, the wholly owned UK subsidiary of Total Sports Online ASA (TOSO), has been appointed by Joma Sport UK to undertake an initial 6 month PR campaign.

Objectives include raising brand awareness as well as:

• Promoting Joma's boot contract with Chelsea player Scott Parker
• Leveraging their association with Charlton Atheltic FC (in particular CAFC's Centenary 2004/2005 season)
• Utilising Joma's Spanish sponsorships, including Deportivo La Coruna and Seville, plus Joma's player portfolio, including Portillo and Pavon.
• In addition, the programme will feature local retailer PR support and trade activity.

Joma Sports is a leading manufacturer of sport shoes, football clothing, accessories and sportswear.

"We looked in depth into agencies with good football credentials and following the pitch process we feel sure we've found the right partner in Fast Web Media" John Woodfield, Joma UK

"We're delighted to be working for Joma UK, a major European brand currently breaking into the UK market. We look forward to supporting their growth and raising their profile within the UK media" Mike Flynn, CEO Fast Web Media