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EURONEWS APPOINT FWMpr TO UNDERTAKE BRAND BUILDING CAMPAIGN

9:00 10/03/2005

FWMpr, a division of Fast Web Media the UK based operating company, wholly owned by Total Sports Online ASA, has been appointed by EuroNews - Europe's leading news channel covering world affairs - to undertake a public relations campaign in the UK market.

The campaign will see FWMpr work alongside EuroNews' PR Department in Lyon, France, to raise awareness of the channel and it's programming in the UK.

Michael Flynn, CEO of Fast Web Media, said: "We are looking forward to taking up the challenge of building the EuroNews brand in the media. It is important for EuroNews to target markets individually therefore reaching those key decision makers and potential clients more effectively."

EuroNews was launched in 1993 and covers world news from a European perspective in a choice of seven languages, broadcasting simultaneously in English, French, German, Italian, Portuguese, Russian and Spanish. EuroNews is watched by 8 million European viewers daily.

Olivier de Montchenu, Commercial and Distribution Director of EuroNews, said: "EuroNews is a pan-European news channel with an unrivalled supply of news footage. The aim of this campaign is to deliver the relevant news and information to the UK market whilst highlighting the outstanding EuroNews programming that is available."

FWMpr will commence the PR programme for EuroNews in March 2005.