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Fast Web Media and Yahoo! Unite to Provide Football Content

11:00 10/03/2003


Fast Web Media, one of the World's leading providers of football content on the web, and Yahoo! UK & Ireland, the UK's leading internet brand, have signed a deal for two of Fast Web Media's most successful sites, 4thegame.com and Megasoccer.com to provide football content on Yahoo! Sport UK & Ireland.

The 12-month deal will see 4thegame.com, the official website of the Barclaycard Premiership sponsor, provide original content to Yahoo! The content will be situated in a box entitled Football Features on the football homepage and will highlight some of 4thegame's most popular content including What the Papers Say - a daily round up of the tabloid and broadsheet press, the latest transfer news, a round up of the weekend's action in Weekend Eye and Wacky World, a look at the stranger side of football.

Megasoccer.com, the global soccer site, will also provide in-depth World football features including news on the UEFA Champions League, UEFA Cup as well as stories on the Spanish, Italian, French, German Leagues and the England national side.

As part of the agreement all 4thegame.com and Megasoccer.com features will have accompanying editorial links and appropriate promotional branding including logos and branded boxes containing a link to promote 4thegame's Barclaycard Football Club and Megasoccer's daily newsletter.

Simon Fry, Principal Producer for Media at Yahoo! UK & Ireland said: "Sport is one of our most popular products on Yahoo! UK & Ireland and we are pleased to be able to offer our users even more news and information via the original content from 4thegame and Megasoccer, two of the most comprehensive football sites around."

Mike Flynn, CEO of Fast Web Media said: "Fast Web Media is able to provide the best football content on the net and by joining forces with Yahoo! UK & Ireland we are able to spread this wealth of information even further to football fans. 4thegame.com is the World's largest Barclaycard Premiership site and together with unbeatable World football news from Megasoccer.com we can provide Yahoo! UK & Ireland's users with a well rounded football news and information service to complement their existing offering."

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For further information on Fast Web Media please contact Michele Singh on 07984 415990 / Michele.singh@fastwebmedia.com

For further information on Yahoo! UK & Ireland please contact: Jon Wayth on 0207 808 4590/ jwayth@uk.yahoo-inc.com

Notes to editors:

About Fast Web Media FAST Web Media Ltd are one of the World's leading 'Football on the Net' providers. A wholly owned subsidiary of Fast Search & Transfer ASA, driving dynamic content to fans globally, using state of the art FAST Technology. As well as www.4thegame.com, the official website of the Barclaycard Premiership sponsor, FAST Web Media also own and operate www.megasoccer.com, the world of soccer on one site, and manage and host the official website of the League Managers Association www.leaguemanagers.com and the official website of the Football Writers' Association www.footballwriters.co.uk

About Yahoo! Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month, and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages. Yahoo! Sport UK & Ireland syndicates the fastest and best sports news available and also has syndication deals with partners such as Reuters, TEAMtalk and Sportinglife.com