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AFFINITY EXPRESS SOLUTIONS SIGN FAST WEB MEDIA FOR ONLINE MARKETING CAMPAIGN

10:30 10/02/2004

Fast Web Media, the wholly owned UK subsidiary of Total Sports Online ASA (TOSO), has been appointed by Affinity Express Solutions (AES) to undertake a seven-week online marketing campaign in support of AES's groundbreaking initiative that creates a unique opportunity for sports clubs and organisations to engage with an audience.

Manchester United, Celtic and Arsenal are the first organisations to sign up for the AES innovative programme which is based around special episodes of Celador's hit TV Show, "Who Wants To Be A Millionaire?" The Shows will be hosted by Chris Tarrant and filmed at Elstree Studios in March 2004.

Fast Web Media's seven-week online marketing campaign will help invite fans to phone in and compete for the opportunity to win a "Weekend of a Lifetime". 180 lucky winners from each of the Clubs will enjoy a full weekend of five-star hospitality and activities culminating in the opportunity to play for 1 million in a specially staged version of "Who Wants To Be A Millionaire?"